Licheń is a small village in Poland which has the largest basilica in the country. It is newly built, exaggerated, over the top kitsch building. However many pilgrims go there every year. It is successful because it fulfills various needs of modern polish Christians: it gives time  to spent with family, see something interesting, rest and relax. At the same time it makes one feel like a good Christian. Licheń understands the needs and values of its customers very well.